STRATEGIC PARTNERSHIP

The partner Germany’s subscription experts chose

fly by Darwin CX, MEXO and ZENIT X are joining forces as SubPulse, one of the largest full-service providers of subscription and customer management in German publishing. The platform they chose to run it on: fly by Darwin CX.

Trusted by more than 200 publishers and media brands

200+

Publishers and media brands on Darwin CX

170+

Successful migrations, from CDS and SAP to Piano and more

99.98%

Data accuracy in migration

34 days

Our fastest migration. Months, not years.

A turning point for German publishing

German publishers are under pressure from two sides. Legacy systems are being retired, forcing migrations that can no longer wait. At the same time, technology, reader expectations and subscription models are changing faster than ever.

SubPulse is the market’s answer. For the first time, service and technology providers are joining forces on this scale, giving publishers one partner for the people, processes and platform behind their subscription business.

fly by Darwin CX subscriber overview dashboard

Everything a subscription business needs, from one partner

  • Fewer interfaces. Customer care, fulfillment, accounts receivable, analytics and e-commerce, run by one team on one platform.
  • Faster, more reliable processes. The scale to automate and digitize what used to be manual.
  • Expertise that knows your market. Around 40 specialists across five German locations, serving around 80 publishers from day one.
  • Ready for what’s next. A platform that keeps evolving, so publishers can launch new models instead of maintaining old ones.

Why SubPulse chose Darwin CX

When the people who run subscription operations every day chose a platform to build their business on, they chose fly by Darwin CX. Here’s why.

Proven at migration

170+ migrations with 99.98% accuracy, in months, not years.

One integrated system

Subscriptions, fulfillment, finance, reporting, marketing and e-commerce, online and offline, in one place.

Built to grow revenue

Multibrand product bundling via e-commerce, which no other provider offers.

Local and global

Deep roots in German publishing, on a platform serving 200+ clients internationally.

Built for automation

The foundation to automate, scale and adapt as the market changes.

A partner, not a vendor

Teams who understand publishing and stay with you long after go-live.

The partnership at a glance

Three established service providers. One company. One platform.

PARTNER · PLATFORM

fly by Darwin CX

Publisher services expertise, and the platform behind SubPulse

Jan 1, 2027

SubPulse begins operations

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PARTNER

MEXO

Full-service subscription and customer relationship management

~40

Subscription specialists

+
PARTNER

ZENIT X

Decades of subscription, customer care and consulting experience

~80

Publishers served from day one

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SubPulse logo
5 LOCATIONS IN GERMANY
● Hamburg
● Stuttgart
● Osnabrück
● Meckenheim
● Stockelsdorf

Built for the next generation of publishing

One partner

Service, consulting and technology, without the handoffs

Faster to value

Migrations in months, processes that run themselves

Future-ready

A platform that leads the market, not one that chases it