Darwin Core

Core

Powering Your Circulation Business

Our premium Subscription Management platform gives recurring revenue businesses the tools they need to make data-driven decisions and create personalized marketing and editorial content that maximizes acquisition and retention efforts.

Core

What Darwin Core Does

Darwin Core lets you reliably run your circulation business with all of the traditional offline services you currently count on, while future-proofing your business with all of the online solutions needed to compete in an increasingly digital landscape.

Why Core

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Purpose-Built For Publishers

All the tools you need to maximize your subscription business (and none you don? t!) Role-based dashboards provide quick access to metrics and reports for Marketers, Management, Finance, and Consultants, while business intelligence tools highlight key trends and insights so you know where to focus your resources.

Tools For Today & Tomorrow

Darwin CX extends beyond digital solutions, providing comprehensive offline business services to manage all aspects of publisher operations effectively. With seamless integration into existing systems, Darwin CX offers insights that enhance subscriber acquisition, engagement and retention.

Simplifying Your Vendor List & Your Life

Darwin CX combines leading edge technology with the traditional business services you rely on, creating a single source for all your customer data, as well asthe tools you need to grow and retain your subscriber-based business.

What's Included

Managed & Self-Serve Options

Let our team manage your circulation, marketing, fulfillment, customer service functions and much more. Or help your team be more agile and effective with our in-app, self-serve tools, including:


  • Transaction-Based Customer Engagements
  • Journey Mapping & Customer Engagement Orchestration
  • Fully Customizable eCommerce Pages
  • Native Automation for Commercial / Marketing Emails
  • Native Automation for Transactional Emails
  • A/B Testing of Campaigns
  • Creation of Marketing URLs (without developer support)
  • Age Gating
  • Media Inventory & Storage

Robust E-Commerce Capabilities

Darwin CX gives you the tools you need to set-up and optimize almost any acquisition or retention program you can imagine, including:


  • Credit Card Transactions & Refunds
  • Credit Card Tokenization & Storage
  • Multivariable Billing Functionality
  • Setup & Integration of Recurring Billing
  • Web Order Processing
  • Auto-Update Reissued Cards In the Customer Record (Stripe)
  • Bill-Me-Later & Instalment Billing
  • Auto Renew, Including:some text
    • Multiple Schedule Types (Expiry, Annual, Monthly)
    • Flexible Bundle and Step-Up Bundle SetUp
    • Auto-Renew Notification Email for Annual Renewals
    • AI Dunning & Reattempt Management

Best In Class Support

Darwin CX has a wide range of support solutions to ensure that you know how to tap into the capabilities your business needs to succeed, including:


  • Dedicated Client Success Manager
  • Advisory Services for All Accounts
  • Access to Embedded, Contextual Help Guides & Videos
  • Lunch & Learn Sessions for Key Product Releases & Updates
  • Quarterly Feature Updates
  • Thought-Leadership Resources
  • Project Management Office Dedicated to Client Success

Customer Self-Serve Portals

Our robust, self-serve portals help minimize time, cost and complexity for your business by allowing subscribers to manage most of their own subscription-related requests, including:

  • Gift Management
  • Manage Contact Preferences
  • Renewals
  • Secure Sign-On
  • Subscription Management (Billing & Details)
  • Digital Membership Card Creation & Printing
  • In-Portal Advertisements
  • Social Login (Google & Facebook)
  • Transactional History

Data Management

Track the data that's most important to your business, including:

  • Data Collection
  • Transaction Tracking
  • AI-Based Account Deduplication
  • Access to our Darwin Customer Data Platform add on

Business Intelligence & Data Analytics

In the age of data, it's mission-critical that businesses have immediate access to the insights they need to make real-time, data-driven decisions, including:

  • Real-Time Report Access, Delivery & Export
  • Turnkey Access to All Key Industry Standard Reports
  • Bespoke Reports with Any View of Any Metrics
  • Role-Based Dashboards, Including: Publisher, Marketing, and Finance

Data Hygiene

Darwin CX has the tools in place to ensure that your reports, operations, and marketing efforts are all driven by the most accurate date possible, including:


  • Perpetual NCOA Validation Such As Address Standardization and Move Updates
  • US Postal Service Barcoding (IMB)
  • AI-Based Account Deduplication

Integrations & Pixel Tracking


Whether you already have your favourite apps and platforms in place, or you're looking to add new one, Darwin CX can make sure they all work seamlessly together, including:


  • Inbound & Outbound Native Integrations (ex., SalesForce, HubSpot, MailChimp)
  • Enhanced eCommerce Tracking Through Google Tag Manager, Including: Information on Checkout Performance & Conversion Tracking

Access, Usage & Fees

Simplify your expenses with unrestricted access to all tools and features for one flat monthly fee, including:


  • Unlimited Platform Usage
  • Unlimited Number of Users
  • All-in-One Platform Pricing (Based on Desired Features & Tools)
  • Transaction-Based Pricing for Call Center, Direct Mail & Remittance Processing
  • Role-Based Employee Access
  • Access Platform on Any Device

But Wait! There’s More…

With Darwin CX you also get access to these other great-to-have services :


  • Third-Party Integration Support
  • Disaster Recovery
  • AAM Audit Reporting & Support
  • Integrated Subscription Box Module
  • Member-Based Products & Services

Let's Chat!

We'd love to hear more about your business and how
Darwin CX can help you do all the things you need to succeed.

Book a Demo
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Integrations

Easily integrate with all of the tools you’re already using to manage and market your business, including your favorite email provider, third party applications, paywall solution, and more.

Zapier

PayPal

mparticle

Looker

Snowflake

Google Tag Manager

OTHER PRODUCTS

Resource Center

Darwin CX keeps its finger on the pulse of all the things that impact your business so you don’t have to. Find out what we’re learning, and how we’re using these insights to transform an industry.